Studiografik Design Bulletin, web and graphic design articles, Birmingham, West Midlands UK.
Use Design to Beat Business Blues
A new design survey from the Design Council reports that an increasing number of firms are using design as a powerful tool to help combat the tough economic conditions. The survey of 1,500 firms showed that design is setting the marketing agenda. Over half of the businesses surveyed said that design, in some form, has become a more crucial ingredient in the business mix over the past three years. The same number agreed that design is integral to the whole country's future economic performance.
Design on the Money
What can design do?
There are many ways design can help your business perform more strongly, from improving your image (internally and externally), innovating your products or services, through to enhancing your overall efficiency and saving you money. Companies of all sizes and sectors have worked with designers to improve their performance during challenging conditions.
Castle Rock Logo by Workroom
A rock solid case study
Castle Rock Brewery decided to cast off its homespun image with a modest investment in redesigning its marketing communications and graphics. The result rapidly helped secure more distribution and sales contracts. Within a year they have seen a substanstial return on their investment. Demand is outstripping supply and sales volume has increased significantly.
Castle Rock Brewery Chairman Chris Holmes says: "A small investment in design has paid huge dividends for us. We now have a clearer focus and a brand that reflects the care and attention that has gone into our award-winning beers. I no longer regard design as a luxury, but as a competitive necessity."
Source: Design Council | Read the Castle Rock Story
Briefing the designer
Working with a designer
Taking time with a designer to go through all the criteria the a project has to fulfil and the elements needed will save both time and money in the long run. Clear decisions at the beginning of the project will prevent costly alterations having to be made in the latter stages. To smooth the process of finding and working with a designer download this free practical guide about working with a designer published by the Design Council.
Studiografik Design helps beat business blues
We have many years of working creatively with small and medium sized firms to ensure they get the most effective results for their marketing and sales, image and web presence. You can learn more about how Studiografik Design can creatively collaborate with you to develop and implement design specific to your business activities.
To arrange a briefing call us direct, email the studio, or enquire online using the button below to send a more detailed plan of your project.
