Studiografik Design Bulletin, web and graphic design articles, Birmingham, West Midlands UK.
Premere Print - Briefing Board Case Study
The print industry has changed and evolved over the last five years to embrace digital technology. The developments have brought benefits to small and large enterprises alike. As traditional ordering, quantity and delivery models are replaced, new techologies are cut turnaround times, lower production and setup costs and make smaller print runs more economical. Studiografik Design has recently delivered a new website that aims to realise the potential of short run, on demand printing.
Premere Print Website Design
Briefing Board Case Study
Keep your Site Open All Hours
Every day our team is involved in developing and updating content for a variety of different business, product and service websites. Sitting alongside competitors, within local, national and international markets, these sites need be found, seen and used in order to help deliver sales.
Before going live, a strategy to pull in traffic and prospects needs to be developed and then implemented from day one, in order to gain the returns from your investment. Any website, the products it sells and the services it offers all need to be actively promoted consistently and regularly. This involves a schedule of actions that may take place, daily, weekly, monthly or quarterly and include the three basics of SEO tactics, online promotion and offline promotion.
Studiografik has created a three part practical guide to maiximising web traffic, from easier search and find from day one, things to do for effective online visibility and offline promotion.
Open All Hours - Before You Launch | Web Business Development Article
Send Email for Sales
Email Marketing Delivers Sales
Running a business presents many demands - not least how to find new customers, so for small businesses with an online presence, email marketing is set to become an increasingly important and effective way to reach potential buyers in 2009.
With today's technology email marketing is the perfect fit for SME's allowing them to develop a more personalised service than maybe the case with larger enterprises.
Email marketing offers more agility and flexibility than tradition direct mail or telemarketing. Effective targeting yields better results with current and old customers alike, as they tend to view relevant email messages as pertinent to their business interests. This puts a product or service at the forefront of the thinking of potential buyers, encourages customer loyalty and repeat business.
For Direct Marketing Association (DMA) has a comprehensive guide on e-mail marketing best practice. It covers collecting and managing data, e-mail campaigns, measuring and reporting, complaints, and legal and other regulatory requirements.
Premere Print Logo Design
Visual Identity Matters for SmallBiz
In todays financial climate, sales and marketing have to be a critical priority for all small and medium sized firms. Finding, developing and sustaining market share is going to be tough for the forseeable future.
Portraying the right image, through a distinct visual identity that is reflected in logos, trademarks and business branding is one way of getting ahead in the game.
How do you establish an effective visual identity for your business, services and products? The first step is to clearly establish the professional values that set you apart from the competition then integrate them into all cross media marketing and promotion. The link below offers more advice on developing this crucial aspect.
Visual Identity Matters for Business | Graphic Design Article
Creative Briefing
The success of the design process, whether it is devising a simple company logo, the creation of online content or the design of an entire portfolio of company literature begins with a well contructed brief.
The process of creating a design brief is the best way for a firm to pin down the core elements and objectives of the project. It will save time if you have some sort of brief in place identifying what the enterprise is about and what falls inside and outside the scope of the work. Whether you do it yourself or get the designer to help you, it will eliminate problems down the line and save money in the long run.
Studiografik Design have created a free checklist for creating a your own brief which focusses on your individual business needs. Available as a pdf you can fill in online or download. Alternatively you can learn more about how Studiografik Design can creatively collaborate with you to develop and implement design specific to your business activities.
To arrange a creative briefing, call us direct, email the studio or enquire online using the button below.
