Studiografik Design Briefing Board, Birmingham, West Midlands and South, UK.
Planet Marketing is a new business. An independent provider and broker of second user and refurbished equipment traded through a custom built website, Hardware Planet.
Support for Planet Growth
Their aim is simple. To sell. So it is vital that they have a website that can do business by attracting enquiries and then converting those into sales. To facilitate this, a site was created that brought compelling features and offers together in order to drive home their sales message.
Compelling Sales Purpose
As a small enterprise on a tight budget, the whole purpose of the site was to tailor features and offer benefits to encourage visitors to the site to purchase the IT products available.
At the outset a multiple offer concept was decided upon. This is allowed to dominate the home page with clear action signals that will motivate visitors to respond either by taking up the offers or making enquiries about equipment they are interested in. As the business progresses and visitor information grows, the new offers and discounts on equipment can be changed easily and quickly updated as the market demands.
Readily available and simple to submit enquiry forms are a valuable resource.
Discounts can be easily changed and product sales pages quickly updated.
Leading Customer Growth
Although the central purpose of the brief was to effect sales, the creation of a distinct brand was also an essential design component. The styling, content and imagery were all carefully chosen to reflect the indivduality of the enterprise, the benefits of extended life IT hardware in the current economic situation and the value that repurposing and recycling equipment has in regard to climate issues.
Features and benefits to attract visitors and drive home their sales message.
A distinct logo is an essential design component, styled to reflect the indivduality of the enterprise.
Collect and Countenance
A key aspect of business development for Hardware Planet is knowing the source of their business leads. This information is crucial in determining the success of offers and finding the liquidated stock and end-of-life equipment they acquire. A small database of customers and network of contacts is already in place. In order to maintain and build this database, the use of enquiry forms to collect visitor information on buying and selling is a valuable resource, readily available and simple to submit.
The information gathered can be analysed alongside a keyword strategy to identify which equipment has a high search volume and readily ranked. Regular monitoring of this data will determine which keywords are generating leads and increase opportunities to sell.
Through a dedicated web business development plan, including product updates, emarketing and advertising which Studiografik Design will implement over the next 12 months, employing the data gathered effectively will be vital to the growth of the website and Hardware Planet.
Our project for Planet Marketing has seen us create the logo, develop the brand, help in creating marketing strategy, design the templates, source the imagery, write and manage the content, all to ensure they trade every hour of every day.
About Planet Marketing
Planet Marketing specialise in the sourcing and supply of new and used Unix and mid-range computer hardware, systems and storage products. Stock is sold through Hardware Planet and includes Sun, HP, IBM hardware. The are able to supply the most up-to-date manufactured items and older equipment that is more difficult to source.
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