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Premere Print is a traditional colour litho printing company aiming to bring short run, on demand printing within the reach of business and organisations, whatever their make-up.

A Premere Launch

The print industry has changed and evolved over the last five years to embrace digital technology. The developments have brought benefits to small and large enterprises alike, as traditional ordering, quantity and delivery models are replaced.

New techologies within the industry and on the web has made turnaround faster, lowered production and set up costs, created easier personalization of documents and smaller print runs have become more economical.

Delivering the Concept

To make the most of these recent technological advances Premere Print were looking for a distinct visual identity and a cost-effective way of offering a complete online capability to process a customer order from enquiry through to delivery. "Usability" was the one word that defined the conceptual approach and drove the functions and style of the site. An interactive experience and dynamic service that is simple for users to navigate and use.

Use and Usability

Four vital elements defined the use and usability of the website.

First, the structure needed to be easy to understand and accessible. This was then aligned to the second element, a clear and neat layout. This created a logical navigation path througout the site, whilst conveying what Premere Print are about.

The third element determined the capability to handle heavy traffic and large file formats, vital to offering online printing services to the widest possible customer base. Finally a user-friendly content management facility that Premere Print could use in-house to provide up-to-date information on products, services and pricing.

Usability provides an interactive experience that is simple and dynamic.

A clear and neat layout highlights the positve nature of the Premere Print brand.

Managing and Building on Usability

One of the most useful aspects of the Premere Print site is the opportunity to gather information about the site visitors and their requirements. The information collected through orders, feedback and analytics provides the business with a more detailed picture of customer interests and the market as a whole. The data collected is invaluable in determining product and service development, buying trends, marketing strategies and ways in which to deliver better service.

Complete online capability to process a customer order from enquiry through to delivery.

Ordering information, feedback and analytics provides the business with a more detailed customer profile.

About Premere Print

Premere Print has been successfully delivering print excellence in full living colour, for over two decades. In developing a multi-faceted, printing service employing the speed of the latest digital technology and the quality and excellence of traditional colour lithographic printing. Their philosophy is simple, to employ the process that produces quality material in the most cost-effective manner.


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