Studiografik Design Website Business Development Articles, Birmingham, West Midlands and South, UK.
Stimulating the interest of an audience is vital in the realisation of any promotional or advertising activity.
Keep your Site Open All Hours
The final instalment in our three part guide to help you maximise traffic to your website from day one. To realise the potential of a new website, it's online and offline promotion should become the keystone of your marketing and business development.
Part 3 - Offline Promotion
For any organisation or enterprise planning to develop their business, the quality and presentation of its brand, services or products should be an important priority. Your website has a crucial role in conveying and demonstrating the value of these commodities. By developing strategic offline promotions that align seamlessly with online visibility, your core values and benefits become the hub of your web presence.
Direct Mail Postcards or Leaflets
Pick an area, city, industry, income group, demographic, buy a list and send out inexpensive postcards or leaflets that will drive interested traffic to your site. Check your database, business records and old business cards for contacts who you have no email address for and include them.
Business stationery and forms
Of course you have your website address and email details on every piece of printed paper, sales brochure and business card within the organisation, haven't you?
Advertising the site rather than the business
If you employ local press and radio advertising, a website can have as much business credibility as products and services. Go for a business magazine or small business resource and actively get your advertising audience to visit your site, after all every relevant piece of information they need is there and they will gain a better impression of you from the website than they would from any ad. Link the press ad to a specific incentive or page on your website which with analytics will enable you to measure response rates and the return on your spend related to enquiries and sales. Go for a business magazine or small business resource magazines.
Finally, tell everyone you meet.
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